Stop wasting precious time and expense with sales team events that just don’t deliver.
With all the effort that goes into planning as much as 2-4 days of your sales team to be out of the office and holed up in at a sales conference, it just makes sense to put system process to the success plan to warranty the sales growth outcomes.
There are a lot of reasons sales organizations schedule sales team events. From new product launches, marketing campaigns, new messaging, new territories re-vamped sales practices and revitalized sales methodologies, the bottom line is the best most effective sales team events happen when the focus is clear, the agenda is simple and ample time is provided for much needed human interaction.
Too often, events that are launched when they are half-baked and that does nothing to foster the kind of enthusiasm and engagement that grows market share and builds a “team of champions” sales culture.
There are 4 pillars for a successful Sales Team Event. They are motivation, inspiration, celebration and education. Every successful sales team event should have sessions that are motivating and inspiring. When the sales team grows their skills and knowledge through relevant education, sales results follows. And, because sales is emotionally draining work, some time should be dedicated to celebrating all of the successes. This is a form of sales compensation the value of which can never be underestimated.
Planning a sales kickoff event that boosts production requires careful consideration of these 4 pillars. Here are some tips to help you plan a successful sales team event:
1. Set clear goals for your team sales event
Define your sales goals and objectives and how you plan on achieving them. Communicate expectations with the team during the sales team event. This will help them understand the direction of the company and the value of their contributions to overall success.
2. Choose the right venue for your sales team event
Choose a venue that is suitable for your sales team event and can accommodate your team comfortably. The venue should be conducive to learning and networking. It should have space for client check-ins because the best sales professionals always keep in touch with their business.
3. Create an engaging sales team gathering agenda
Plan a comprehensive agenda for your sales team event that includes things like keynote speakers, breakout sessions, workshops, and team building activities. The sessions should be relevant to your sales team and provide them with the tools and knowledge they need to succeed. Be sure to provide ample break time!
4. Incorporate technology to your sales team meet-up
In today’s digital age, leveraging technology can be a game-changer when it comes to engaging and motivating your sales team. By incorporating technological tools and strategies in your sales team events, such as gamification, you can create an interactive and dynamic environment that fosters healthy competition and drives your team to reach their goals.
5. Celebrate successes during your sales team event
Recognizing and celebrating the successes of your sales team during a sales team event is a powerful way to boost morale, create a positive atmosphere, and motivate your team to continue working hard. It not only acknowledges their achievements but also reinforces their value and contribution to the organization.
6. Follow up after
After the sales team event, follow up with your team to ensure they are implementing what they have learned. Use feedback and surveys to get insights from the team about what worked for them and more importantly what did not work. Provide ongoing support and encouragement to help them achieve their sales goals.
In the fast-paced world of sales, planning an effective sales team event can make all the difference in boosting production and setting your team up for success. By following these tips, you’ll be equipped with the knowledge and strategies to create a sales team event that leaves a lasting impact on your team and drives results.